BlogMarketing & ads
Marketing & Ads Guides
5 practical guides with worked examples and real numbers — each one pairs with a free calculator: Google Ads Cost Calculator, Facebook Ads Budget Calculator, TikTok Ads Cost Calculator, Break-Even ROAS Calculator, Marketing Budget Calculator, Cost Per Lead Calculator and ROAS Calculator.
What do ads really cost, and are they paying off? These guides cover Google, Facebook and TikTok ad costs, how much a small business should spend on marketing, and how to judge results with ROAS and cost per lead. Each links to a free calculator so you can run your own numbers.
What Is a Good ROAS? Start With Your Break-Even Number
A 3× ROAS can be very profitable or lose money on every order. It depends on your margins. Here's how to work out the ROAS your ads need to break even, and the one that hits your profit target.
Hamza Iqbal
7 min read
What Is a Good Cost Per Lead? 2026 Benchmarks by Industry
There's no universal good cost per lead: $100 can be a bargain and $20 can lose money. Here's how to work out your own limit, with 2026 Google and Facebook benchmarks by industry.
Hamza Iqbal
6 min read
How Much Should a Small Business Spend on Marketing?
The usual advice is a percentage of revenue, but the benchmarks come from much bigger companies. Here's how to set a budget that fits a small business, and check it against the customers you need.
Hamza Iqbal
7 min read
How Much Should You Spend on Facebook Ads? A Budget You Can Defend
The right Facebook ads budget comes from the results you need and what each one costs, not a round number. Here's how to work it out, with 2026 cost per lead benchmarks by industry.
Hamza Iqbal
7 min read
How Much Does Google Ads Cost? 2026 Costs by Industry
Google Ads costs whatever budget you set, but what that budget buys depends on your industry. Here's the 2026 cost per click, conversion rate and cost per lead by industry, plus how Google bills you.
Hamza Iqbal
7 min read