calculator

Marketing Budget Calculator

Size your marketing budget as a share of revenue, check it against your customer goal, and split it across channels.

Share of revenue

Gartner's 2026 average is 7.8% of revenue.

$

This year's, or what you expect next year.

% of revenue

Your growth goal

Optional: the budget your customer goal needs.

0 to skip.

$

Your customer acquisition cost (CAC). Not sure? Work it out with the cost per lead calculator.

Channel split

How you'll divide the budget. Must add up to 100%; the starting split is an example.

%
%
%
%

Monthly marketing budget

$6,500

$78,000 a year at 7.8% of revenue.

$78,000

Yearly budget

$1,500

Per week

26

New customers this budget buys a month at $250 each

$5,000

Monthly budget your goal needs

6.0%

Goal as % of revenue

Monthly budget by channel

  • Search ads (Google, Bing)$2,600.00 · 40%
  • Social ads (Meta, TikTok, LinkedIn)$1,625.00 · 25%
  • Content & SEO$1,300.00 · 20%
  • Email, events & other$975.00 · 15%
Monthly budget$6,500.00

How we calculated this

  • Budget = yearly revenue × 7.8%. Gartner's 2026 CMO Spend Survey puts the average at 7.8% of revenue, though most companies it surveyed earn over $1 billion a year.
  • Goal budget = new customers per month × what one new customer costs you in marketing (your customer acquisition cost).
  • Your goal works out to 6% of yearly revenue.
  • The channel split is yours to set; the starting split is only an example.
  • Growing businesses and new launches usually spend a bigger share of revenue than established ones.
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How this works

Two methods side by side: a share of revenue (Gartner's 2026 average is 7.8%, mostly among companies earning over $1 billion) and new customers per month × your cost per customer, with your own channel split.

Last reviewed

Sources

FAQ

Gartner's 2026 CMO Spend Survey found marketing budgets average 7.8% of company revenue, up from 7.7% in 2025. Most companies in that survey earn over $1 billion a year, so treat it as a reference point rather than a rule: fast-growing and newly launched businesses usually spend a bigger share, established ones with strong word of mouth often spend less.

The quickest way is yearly revenue × the percentage you choose. $1,000,000 in revenue at 7.8% is $78,000 a year, or $6,500 a month. A second check is to work back from growth: new customers you want each month × what one new customer costs you in marketing. The calculator does both.

Start with a percentage of revenue you can sustain, then check it against the customers you need. If the goal costs more than the budget, either the goal, the budget or your cost per customer has to change; the calculator shows the gap.

There's no standard split. Put most of it where you can measure returns (search ads and social ads usually), keep a steady share for content and SEO that compounds over time, and adjust each month from your cost per lead and cost per customer by channel. The starting split in the calculator is only an example.

It's what you spend on marketing (and sales, if you include it) to win one new customer: total spend divided by new customers in the same period. Enter it with your monthly customer goal to see the budget that goal needs.

Guides for this tool

Shop front with a budget pie chart and a megaphone
Marketing Budget Calculator

How Much Should a Small Business Spend on Marketing?

The usual advice is a percentage of revenue, but the benchmarks come from much bigger companies. Here's how to set a budget that fits a small business, and check it against the customers you need.

Hamza Iqbal

7 min read

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