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Google Ads Cost Calculator
See the clicks, leads and cost per conversion your Google Ads budget buys, and the budget a lead goal needs.
Your budget
What you plan to spend on Google Ads each month.
Your rates
Defaults are LocaliQ's 2026 search-ad averages across industries: $5.42 per click, 6.64% click-through rate, 8.18% conversion rate. Swap in your own numbers from Google Ads or Keyword Planner.
Only used to estimate impressions.
Share of clicks that buy or become a lead.
What a conversion is worth
To see revenue, ROAS and whether the ads pay for themselves.
Average order value, or what a lead is worth to you.
What's left of revenue after product and delivery costs.
Optional. We'll work out the budget it needs.
Cost per conversion
$66.26
4,168
Impressions / month
277
Clicks / month
$5.42
Cost per click
$49.34
Daily budget
$75.00
Most a conversion can cost (break-even)
$3,396
Revenue / month
2.26×
ROAS (revenue ÷ ad spend)
2.00×
Break-even ROAS at your margin
$198
Profit after ad spend
How we calculated this
- Daily budget = monthly budget ÷ 30.4 (the average days in a month).
- Clicks = budget ÷ cost per click; impressions = clicks ÷ click-through rate.
- Conversions = clicks × conversion rate; revenue = conversions × value per conversion.
- Set $49.34 a day in Google Ads. On a busy day it may spend up to $98.68, but it won't bill more than 30.4× the daily budget in a month.
Get more from the same ad budget
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How this works
Turns your budget into clicks, conversions and cost per conversion from your cost per click and conversion rate. Defaults are LocaliQ's 2026 search averages; the daily budget uses Google's 30.4-day month.
Last reviewed
FAQ
As much as you set. You choose an average daily budget, and Google won't bill more than 30.4 times it in a month (the average number of days in a month). A $50-a-day budget costs at most $1,520 a month. The calculator shows what that budget buys in clicks, leads and sales.
LocaliQ's 2026 search advertising benchmarks put the average cost per click across industries at $5.42, but it varies a lot by industry and keyword. Use the CPC from your own account or from Google's Keyword Planner for the most accurate estimate.
Work backwards from how many leads or sales you need. LocaliQ's 2026 average cost per lead for search ads is $66.69, so 20 leads a month would take roughly $1,300. Enter your goal in the calculator and it works out the monthly and daily budget at your own cost per click and conversion rate.
Google can spend up to twice your average daily budget on a busy day to catch more traffic, then spends less on quieter days. Over a month it won't bill more than 30.4 times your daily budget, so your monthly total stays predictable.
LocaliQ's 2026 benchmarks show an average conversion rate of 8.18% across industries for search ads. A rate well below your industry's usually points to the landing page, offer or conversion tracking rather than the ads themselves.
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