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TikTok Ads Cost Calculator
See the views, clicks, conversions and cost per result your TikTok ad budget buys, with TikTok's budget minimums built in.
Your budget
What you plan to spend on TikTok ads each month.
Your rates
TikTok doesn't publish average costs, so the CPM, click-through and conversion rates are example figures: replace them with your own. The $1,550 budget is just over TikTok's minimum campaign budget of more than $50 a day.
Share of impressions that click.
Share of clicks that buy or become a lead.
What a conversion is worth
To see revenue, ROAS and whether the ads pay for themselves.
Average order value, or what a lead is worth to you.
What's left of revenue after product and delivery costs.
Optional. We'll work out the budget it needs.
- A 1.20× ROAS is below your break-even ROAS of 2.00× at a 50% margin, so these ads lose money before any repeat purchases.
Cost per conversion
$50.00
155,000
Impressions / month
1,550
Clicks / month
$1.00
Cost per click
$50.99
Daily budget
$30.00
Most a conversion can cost (break-even)
$1,860
Revenue / month
1.20×
ROAS (revenue ÷ ad spend)
2.00×
Break-even ROAS at your margin
$620
Loss after ad spend
How we calculated this
- Daily budget = monthly budget ÷ 30.4 (the average days in a month).
- Impressions = budget ÷ CPM × 1,000; clicks = impressions × click-through rate.
- Conversions = clicks × conversion rate; revenue = conversions × value per conversion.
- Each ad group also needs a daily budget above $20.
Get more from the same ad budget
Most ad budgets leak on the landing page: slow load times, weak offers and broken conversion tracking. Leave your email and we'll review your landing page and tracking for free.
How this works
Turns your budget into impressions, clicks and conversions from your CPM, click-through rate and conversion rate, and checks TikTok's published budget minimums. TikTok doesn't publish average costs, so the default rates are examples.
Last reviewed
FAQ
TikTok requires a campaign daily budget above $50 and an ad group daily budget above $20. With a lifetime budget, an ad group needs at least $20 for every day it runs, so a 31-day ad group needs at least $620.
More than $50 a day per campaign, so a little over $1,520 over a month. Above that, you choose the budget; the calculator shows what it buys in impressions, clicks and conversions at your CPM and conversion rate.
TikTok doesn't publish an average CPM. It depends on your audience, placement, bidding and time of year. Take the CPM from a test campaign in Ads Manager and enter it here; the calculator's defaults are only examples.
CPM (cost per 1,000 impressions) is the natural starting point for video ads, paired with your click-through rate. If you already know your cost per click, switch to CPC and skip the click-through rate.
Compare your ROAS (revenue divided by ad spend) with your break-even ROAS, which is 1 divided by your profit margin. The calculator shows both and warns when a campaign loses money on the first purchase.
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