BlogROAS

ROAS Guides

1 practical guide with worked examples and real numbers — each one pairs with the free Break-Even ROAS Calculator.

ROAS only means something next to your margins. These guides explain how to work out your break-even ROAS, what a good ROAS looks like for your business, and how to set a target ROAS that leaves real profit after ad spend.

Coin going into a funnel with more coins coming out
Break-Even ROAS Calculator

What Is a Good ROAS? Start With Your Break-Even Number

A 3× ROAS can be very profitable or lose money on every order. It depends on your margins. Here's how to work out the ROAS your ads need to break even, and the one that hits your profit target.

Hamza Iqbal

7 min read