BlogMarketing budget

Marketing Budget Guides

1 practical guide with worked examples and real numbers — each one pairs with the free Marketing Budget Calculator.

How much to spend on marketing depends on your revenue, your margins and how fast you want to grow. These guides cover the percentage-of-revenue rule, budgeting from a customer goal, and how to split a small business marketing budget across channels.

Shop front with a budget pie chart and a megaphone
Marketing Budget Calculator

How Much Should a Small Business Spend on Marketing?

The usual advice is a percentage of revenue, but the benchmarks come from much bigger companies. Here's how to set a budget that fits a small business, and check it against the customers you need.

Hamza Iqbal

7 min read